Collection Analysis
Revelation through self knowledge
Why do this?
Fill in collection gaps
You already have an existing eyewear collection and would like to add new styles but don’t want to cannibalize the existing styles.
Improve low performing styles
You’d like to understand better why some styles are underperforming and how to shift your collection to match your customer profile & expectations better.
Reach untapped markets
You have a collection but would like to diversify shapes, fits, and colors that can reach a broader audience - including all heritages.
How is it done?
1 Review Sales Performance Data
Review current sales data around key customer demographics from various perspectives, style performance vs SKU performance for different regions or business models like wholesale vs direct-to-consumer.
2 Collection Analysis
Analyze collection through shape, fit, material, gender, and lifestyle perspectives. Identify gaps, opportunities, redundancies and outline the overall profile.
3 Collection Map*
*Collection Map is ideal for a newly-launching eyewear or fashion accessories brand that would like to offer eyewear as a new product category to their customers.
Working within the company's budget, we create a collection map of new styles that are diverse in fit, shape, gender, lifestyle, and color and will cater to a broader audience.
4 Roadmapping
Create a strategy referencing the conclusions and develop a prioritized action list around the next steps.