LOWERCASE NYCNYC EYEWEAR’S LATEST SPRING 2018 COLLECTION

JOHN PEABODY   |  MAY 12, 2018
‘DAKOTA’

Up until this week, if you wanted to buy American-made sunglasses you didn’t have a lot of options (especially when it came to acetate frames), but a new company is out to change that. Lowercase officially launched this week bringing clean minimal eyewear—that’s made in New York— to market. 

Recently, I toured the company’s factory in the Brooklyn Army Terminal to meet the team, see some of their new frames and also check out the manufacturing process, which includes some of the coolest looking machines I’ve ever seen.


 

NEW FRAME PRODUCTS;
LOWERCASE

VICTORIA GARCIA   |   SEP, 2017
‘ROEBLING, COOPER, FITZ’

Bringing back eyewear production to New York City, Lowercase introduces its new collection of optical and sunglass frames. Based out of the Brooklyn Army Terminal, the first collection of frames features unisex styles with a highly-curated color palette focusing on attention to details and a clean aesthetic. Once the raw material arrives from Italy, each frame moves through a 30-step process that incorporates delicate hand work as well as the latest manufacturing technologies.


 

WATCHING SUNGLASSES BEING MADE IS AS COOL AS THE SUNGLASSES THEMSELVES

AUG 31, 2017
‘REBEL REBEL’

Making the perfect pair of sunglasses is an art. You can tell as soon as you wear a pair that are made carefully, and with high-quality materials. New York-based sunglass brand Lowercase takes that artfulness to heart in its own design and manufacturing. 

Founders Gerard Masci and Brian Vallario have a strategy for every step that goes into a pair of their shades, which are all made in Brooklyn. From sourcing materials to hand-finishing the product, Lowercase’s process is slow, steady, and absolutely entrancing to watch.


 

STATEMENT SHADES, SCANDINAVIAN SLICKERS, AND MORE FASHION WORTH OBSESSING OVER IN AUGUST

AUG, 2017
‘FITZ’

The hottest summer sunglasses, Nordic-inspired raincoats, and more. 

The hottest summer shades: Feast your eyes on the tortoiseshell Fitz sunglasses, by Lowercase, the only eyewear manufacturer in New York City. Brooklyn, born and bred. (lowercasenyc.com, $279) Shape up your eyewear game with On the Boardwalk octagonal sunglasses, from Morgenthal Frederics’s partnership with Rosie Assoulin. Spectacular. (Morgenthal Frederics stores, $495) Warby Parker teamed up with the Robert Rauschenberg Foundation to create the ROCI frame, inspired by the artist’s paintings. Art and fashion unite. (warbyparker.com, $95)


 

THESE AMERICAN-MADE SHADES ARE WHAT YOUR FOURTH OF JULY WEEKEND NEEDS

MONICA MENDAL   |   JUNE 26, 2017 
‘DAKOTA’

Born and raised in New York City, it was important for Gerard Masci to maintain a personal relationship with his new eyewear brand, Lowercase, which he launched in 2015 with co-founder Brian Vallario.

“I grew up in the city so if I was going to make an investment and try to create some jobs, I wanted to be in my hometown,” Masci said, “One thing I learned during the research phase of the company was that New York was actually quite an epicenter for eyewear production — Rochester, in particular, is what I’ve been told.”


 

LOWERCASE: EYEWEAR PRODUCTION NYC

MAY 12, 2017

LOWERCASE unveils its debut collection, bringing eyewear design and production back to NYC

LOWERCASE has unveiled their core collection of frames, bringing back eyewear production to New York City. Their first full collection offers a unisex set of styles in a highly curated color palette, and focuses on a clean aesthetic with attention to detail.


 

LOWERCASE’S NYC-MADE SUNGLASSES

THEHANDANDEYE.COM   |   JAN 11, 2017
‘ROEBLING’

After founding the Lowercase sunglasses brand in 2014, Gerard Masci and Brian Vallario dedicated time to procuring the machinery and design knowledge necessary to construct acetate frames in their hometown of NYC. While the hinges are German and the lenses are Carl Zeiss glass, the brand turns acetate sourced from Japan and Italy into the first sunglasses made in NYC in decades. Over 30 steps—many quite physically demanding—go into creating their classy, minimal eyewear. You can read more over at The Hand & Eye, who visited Lowercase’s production facility in the Brooklyn Army Terminal.


 

AT LAST, NEW YORK-MADE SUNGLASSES

JOHN PEABODY   |  JAN 10, 2017
‘MARLTON’

Up until this week, if you wanted to buy American-made sunglasses you didn’t have a lot of options (especially when it came to acetate frames), but a new company is out to change that. Lowercase officially launched this week bringing clean minimal eyewear—that’s made in New York— to market. 

Recently, I toured the company’s factory in the Brooklyn Army Terminal to meet the team, see some of their new frames and also check out the manufacturing process, which includes some of the coolest looking machines I’ve ever seen.


 

STANDOUT EYEGLASS FRAMES: NEITHER BORING NOR BIZARRE

MAX BERLINGER  |   JAN 09, 2017
‘REBEL REBEL’

Tired of ubiquitous eyeglass frames? The specs from these global brands are neither tediously classic, nor unwearably eccentric—but occupy that sweet spot in-between. 

Launched this week, Brooklyn-based Lowercase sets itself apart by producing domestically—virtually unheard of today. That allows founder Gerard Masci more control and flexibility in creating his frames, which are clever riffs on classics. Once his team gathers the high-grade materials, including acetate and lenses from Italy, it undertakes a 30-step process, by hand and machine.


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GOOD SHADE

LAUREN CHAN